Why Sell Steel?
Steel foundations mean value. Steel foundations mean sales.
For 80% of Retail Sales Associates the choice is a "no-brainer" – steel foundations beat wood on every important scale of value.
And after 126 years Leggett & Platt knows: mattress customers want value more than anything else.
And they will spend money to get value - even at a time when cheap prices can seem tempting.
Leggett & Platt wants to help you sell value, and we’ve worked hard to provide you the tools to do just that:
| WATCH TRAINING VIDEO | Nobody Sells the Set Anymore |
| MARKETING MATERIALS | Use Steel Throughout the Sales Process |
THE BOTTOM LINE?
We all know that anyone in sales can sell something cheap. The low-cost option? It’s always available.
But a true sales professional knows that for 90% of his customers, value beats price - especially on an important purchase like a bedding set. They knows that if they sell value, sales will follow.
Even in this economy, when price can seem so important?
Definitely, yes. And at this web site you’ll find simple, powerful tools to help you continue serving your customers best - and keep yourself on the path to increased sales, satisfied customers, and loyalty.
You’ll remind them of something they’ve always known.
For comfort and support, durability, and that all-important value; silence (no squeaks).
Leggett & Platt Foundations are STEEL STRONG. |
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