USE STEEL ALL THROUGH THE SALES PROCESS

Yes, all it takes is a mention, but that mention of steel can help you in all kinds of ways. Here are some .possible scenarios.

• Mrs. Jones asks why this bed on your floor is more expensive than the one advertised in the paper....because it has steel in the foundation!
• Mrs. Jones wants to know why this particular bed cost more than the one down the street... because that bed .probably had a wood build up foundation, and your bed has a steel foundation.
• Mrs. Jones says she likes the bed she tested at your competition; use steel to create a little doubt. "Did it have a steel foundation?"

Your chances are pretty good that the sales person at the last store did not cover that.

SELL THE VALUE - SELL THE STEEL

If the Value is perceived to be greater than the Price of what you're selling, then you will make a sale. The fact that there's steel construction in a bedding set is one of the biggest and simplest components of Value you have. So...

Simply Sell Steel.

Related Sites: Sleep Geek     Bedding Components     Extreme Retail Makeover